Step 3: The Most Effective Way To Build Your Business
Most businesses receive word of mouth referrals but they do not have a systematic referral process. The introductions they receive are neither targeted nor scalable.
Scope: To maximise the company-wide financial and operational benefits is a simple but involved process with many interrelated activities. Without guidance, the full financial return on investment is never achieved.
Investment: There are three options, Do-It-Yourself, 1 to 1 Coaching or work in a ‘Referral Mastermind Group’.
- DIY: Without assistance deployment is inevitably flawed and full ROI is not realised.
- 1 to 1 Coaching: Typically c£1,500 per month over 6 to 9 months = £9,000 to £13,500.
- Referral Mastermind Group: Typically £500 per month for 6 months = £3,000***.
Output: Optimal business performance PLUS systematically working to pass and receive warm Introductions from Businesses targeting the same customer profile with a non-competing product or service.
*** Working with ‘Referral Partners’ from day one, momentum is maintained and the goal of optimising business performance AND establishing systematic external Referral / Introduction process is THE most effective way to build any business.