So what should you do?
- As a minimum… send an email or make a call to say ‘THANK YOU’.
- Consider sending a gift. Create a ‘talking point’ for a later conversation.
- Share their comments and request permission to publish online.
- Add the testimonial with your own comments to your website.
- Share on Twitter, Facebook & LinkedIn.
- Create a news item / case study to support your sales & marketing activities.
- Make sure everything you do links back to your own and your clients website.
- Share what you have done (ensure you have your clients permission).
- FOLLOW UP use the feedback to make positive business decisions.
- Take the opportunity to ask for referrals.
- Introduce additional products, services or promotions appropriate to your client
Do you need further support to maximise the opportunity? Read more here