So it's 'panic time' everyone has got to 'opt-in' and 're-consent'.
That single action could cost you your database.
Let's be realistic, if you send your entire contact list a request similar to this....
"The changes being introduced...
Have you really maximised the value of your existing clients
It is 6-7 times more expensive to acquire a new customer than to keep a current one.
Each year. You will lose 14% of your customers.
Increasing customer retention rates by 5% increases profits by 25-95%
How about asking for referrals?
Find out how to keep your clients longer email us or telephone 0207 100 5180
As an independent third-party your customers invariably tell us things they don't (or won't) tell you. You can use this 'feedback' to address the things that cause dissatisfaction resulting in increased client satisfaction and increased retention. Follow up-the interviews to cross-sell and request referrals, generating 'free' marketing content and use some really smart, unique technology to automate marketing.