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Creating A Story That Sells
What is your business story and how does it really differentiate you from your competitors?
Does your message stimulate interest and create engagement?
One of the most common mistakes is for businesses talk about themselves rather than the prospect.
Check out your own marketing material (especially your website) – how many time do you use the word “we" rather than "you"?”
If you are simply listing the features of your business,product or service or are you reinforcing the benefits.... the 'scratch you can itch'. If you want 'prospect engagement' you need focus on them (not you).
Are you connecting at an emotional level?
Whilst we use logic to make decisions, we use emotion to justify them. What can you do to raise the emotional stakes with your prospects and customers?
Enquir3 So What? Workshop