Do you know which customer emotions drive the most spending?
Real question is, which emotion is the most valuable?
Value will be used in this blog post when talking about which emotions will make people subconsciously, spend more money. The different emotions that a customer will experience in their lifetime with businesses, has been separated into a simple diagram (see below).
This is rather self-explanatory, so I won’t go into too much detail. I’d personally say that the top three sections of this triangle diagram would be the customers that would want to either keep in the top section or get them all to the top. Now, a lot of people would say that they’re the ‘most important’ to a business, but the bottom section would be the most important. This is because these are the people who are like a public voice who can make your company plummet or rise with success.
Now it’s time to think what emotions are you trying to evoke with your customers? And which emotions drive the best value for you and your company?