How can you improve your business in 2016?
The New Year is the perfect time to take a step back, evaluate and to make changes. Most people will come up with a resoluton or two for their personal lives, but what about your business? There is always room for improvement and your business is no exception.
Here we have put together a list of our recommended resolutions for all businesses to follow this year:
1. Start asking your customers for feedback
When was the last time you asked your customers for their feedback? Many businesses sit and wait to hear from their customers if there are any problems, but quite often, by the time a customer has complained, it is too late and the customer will be looking to go elsewhere. There are many different ways you can communicate with your customers, the most popular (and successful) option is to simply pick up the phone and talk to them. You may be surprised by the results!
If you haven’t got the time or the resources to do this yourself, then you may be interested in the services available from Enquir3
2. Act on the feedback and set business development goals
Once you’ve asked some of your customers for feedback, you should start to get an idea of how your products and services are being received. One important question to ask is ‘What could we do better?’. These responses will help you to make vital decisions as to your customer service. Use this feedback to set yourself further goals and business resolutions, for example, it could be to ensure that all queries are responded to within 24 hours.
Enquir3 can help you with collecting feedback and advise on how best to use the responses to your advantage, get in touch with us to discuss your business further
3. Train your staff
Once you know what the issues are within your business, you should address these as appropriate, which in a lot of cases can include staff training. Schedule regular group meetings to keep staff informed of the feedback (good and bad!) and any changes you will be implementing as a response.
4. Clean out your database
Go through your email database and clear out any contacts who haven’t actively engaged with your email campaigns for a few months. If they haven’t opened your emails in a long time, then it’s highly likely they’re not interested in your business or they may even have a new email address. Run a report from your CRM system to see who has been active or not, then use this to clean up your database. Not only will this stop your emails being deemed as spam by the recipient, but it can help cut costs if you are charged per contact you email.
Don’t have an email system or contact database? Then start compiling your list and invest in a CRM system!