I wasn't expecting that format. It's always good to go and remind yourself of what you are supposed to be doing! I feel invigorated and refreshed - it was really good content. I was initially a little nervous because although we do PR, we also cover marketing and some of our competitors were there. This point was raised by another delegate and the explanation from Sean was totally sound and put me at ease immediately - with approximately 10,000 referral prospects available, there are more than enough to go round! I can really see the value in it.