Creating content is not enough… It needs to be distributed…
Now your clients are being interviewed, with unhappy clients and the causes of dissatisfaction being addressed. Happy clients are being looked after in a way that maximises engagement, retention, cross sales and referrals. Content is being created for communicating and the communications tools are in place ready to go, what next?
You may think your business is ‘Referral Ready,’ but staff are typically NOT ‘on message’, do you record the ‘need drivers’ that trigger purchase decisions and are your marketing messages are clear and consistent… The bottom line; your business probably needs to do a bit more to make it easy for third parties to make referrals, (and for your business to enjoy the benefits of increased conversion ratios).
If you would like to know more please email or contact us on 0207 100 5180.