Reading / Listening List

Value Proposition Design (Wiley)

The 4 Disciplines of Execution (McChesney / Covey / Huling)

Pre-Suasion (Robert Cialdini)

Influence: The Psychology of Persuasion (Robert B. Cialdini)

Exactly What To Say (Phil M Jones)

Business Model Generation (Osterwilder &Pigneur)

80/20 Sales & Marketing (Perry Marshall)