June 5, 2018

The importance of customer feedback

A lot of businesses take a laid-back approach to customer feedback, leaving it at the bottom of the to-do list...
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March 13, 2018

GDPR

So it's 'panic time' everyone has got to 'opt-in' and 're-consent'. That single action could cost you your database. Let's...
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March 2, 2018

Your Business Reality

The current reality for many businesses is... Too many focus their marketing effort on activities with no measurable return.Most agree...
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February 19, 2018

What are your priorities for 2018?

How many times have you been asked about your New Years' resolutions? It's one of those questions we ask at...
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February 19, 2018

Can I Get A Witness

Please could you provide a reference... (Proposal Problems #101) The proposal is in well before the deadline. Phew. You feel...
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February 19, 2018

I Just Called To Say I Love You

Well maybe you don't 'love' all your customers. But they are worth a call every once in a while... Think...
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February 19, 2018

Who’s Afraid Of The Big Bad Wolf?

We are constantly reminded that 'content' will save day and be the real hero in our marketing and business development...
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February 19, 2018

Don’t Leave Me This Way

Where have all our customers gone? This often quoted statistic suggests... 68% of customers leave because of poor attitude or...
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February 19, 2018

No Surprises

Consistency is key... but how consistent is your service delivery? McKinsey: The three Cs of customer satisfaction: Consistency, consistency, consistency...
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February 19, 2018

U Got the Look

We all hope so. Especially when trying to engage with prospects in an endeavour to persuade them that our service...
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February 19, 2018

Return to Sender

How accurate are your customer records? Or perhaps more importantly how 'complete' are they? In order to understand the business...
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February 19, 2018

Hello, is it me you’re looking for?

We've all done it... spent way to much time chasing up hot, lukewarm and even freezing cold 'prospects'. What about...
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